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Exclusive Mortgage
Leads
Jay Conners
If
you are a loan officer or mortgage broker on the market for exclusive mortgage
leads, how do you know if that lead is really exclusive or not?
The
true definition of an exclusive mortgage lead is defined as one that is sold in
real time and sold to you only.
This sounds really good, but there is a
small problem with that. Who is to say that this potential customer hasnt taken
it upon themselves to contact other loan officers.
Unfortunately, this
is the chance you take when you buy leads exclusively.
Typically, a
potential customer who fills out an on-line form over the internet is using the
internet to find a mortgage and a loan officer because they feel as though they
have no other place to go, and the internet is their best resource to find
their product and someone to help them with it .
Also, it is against the
norm to jump from web site to web site filling out on-line forms. The majority
of consumers like to keep their personal information very limited on the
internet, so the chances of them filling out many forms is highly unlikely.
So your chances of receiving the lead exclusively may be better than
you think.
Another problem, how can you be sure that the lead company
selling you the exclusive mortgage lead is doing just that?
The best
defense against receiving anything less than exclusive mortgage leads is to
research the company you are considering investing in.
Call the
company, speak with someone in customer service, find out how they obtain their
leads and what exactly makes them exclusive.
Remember, you buy your
exclusive mortgage leads with money that you have worked hard for, so if you
cant get answers to your questions, move onto the next lead company.
Customer service, as in any industry, is very important in the lead industry.
The way you are treated when researching lead companies should be an indication
as to how you will be treated when something goes wrong, or if you think you
should get your money back. Best of luck.
About the Author: Jay Conners has more than fifteen
years of experience in the banking and Mortgage Industry, He is the owner of
http://www.jconners.com,
a mortgage resource site, he is also the owner of
http://www.callprospect.com, a mortgage lead company.
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